Investment Opportunities
Opportunity Areas
Area of Intensification
Central activity Zone
International or metropolitan
Major
District
Borough Boundary
Green Belt
Metropolitan open land / Other open spaces
Rail station
Railway track
Foreshore
Water
Neasden Stations is one of eight growth areas in Brent’s Local Plan. The area is well connected, with Neasden Jubilee Line Tube Station located inside the zone, and a planned new West London Orbital Line Overground Station. Road access is via the A406 North Circular Road.
The area is promoted for mixed use regeneration, with co-location of residential and industrial uses. 12 hectares of brownfield land will deliver at least 2,000 new homes, jobs and infrastructure, within a high quality public environment to 2035.
Investment returns will be realised through development sales and income derived from commercial and residential lettings.
PROJECT OWNER: LB Brent
DEVELOPMENT VALUE – C.£925M+
DEVELOPMENT COST – C.£800M+
PLANNING STATUS: Local Plan site allocations and NSGA Masterplan SPD
COMPLETION DATE: 2025 – 2035
Church End is one of eight growth areas in Brent’s Local Plan. The area is well connected with Neasden Jubilee Line and Harlesden Bakerloo Line Tube stations within walking distance, and road access via the A406 North Circular Road.
The area is promoted for mixed use regeneration, set around economic revitalisation of the local centre, and co-location of residential and industrial uses. 26 hectares of brownfield land will deliver at least 1,300 new homes, jobs and infrastructure, within an improved public realm to 2035.
Investment returns will be realised through development sales and income derived from commercial and residential lettings.
PROJECT OWNER: LB Brent
DEVELOPMENT VALUE – C.£600M+
DEVELOPMENT COST – C.£525M+
PLANNING STATUS : Local Plan site allocations and CEGA Masterplan SPD
COMPLETION DATE: 2020 – 2035
The Council is mid way through implementing the South Kilburn masterplan SPD to provide a whole new, mixed tenure community, with high quality new homes, new public open spaces, community facilities and infrastructure, and improved public realm. We rely on developer partners to deliver this. The remainder of the programme requires redevelopment of a further 8 schemes, to provide around over 1,000 new homes, including over 400 affordable for existing tenants.
PROJECT OWNER: LB Brent
DEVELOPMENT VALUE: c.£700m+
PLANNING STATUS: Local Plan site allocations and masterplan SPD
COMPLETION DATE: 2030
Staples Corner is one of eight growth areas in Brent’s Local Plan. The existing industrial area has excellent road access to the A406 North Circular Road, A5 and M1. The new Brent Cross West Thameslink Station and Brent Cross Town Centre, plus potential increased connectivity from the proposed West London Orbital Line, present opportunities for industrial intensification adjacent to a new urban community.
The area is promoted for industrial intensification and housing growth. 43 hectares of brownfield land will intensify the industrial estate to accommodate at least 241,000 sqm of modern industrial floorspace, commercial space, social infrastructure, an improved public realm, and at least 2,200 new homes to 2040+.
Investment returns will be realised through development sales and income derived from commercial and residential lettings.
PROJECT OWNER : LB Brent
DEVELOPMENT VALUE : £1.8 bn
DEVELOPMENT COST : £1.5 bn
PLANNING STATUS : Local Plan site allocations and Draft SCGA Masterplan SPD
COMPLETION DATE : 2025 – 2040+
The borough is realising its vision for change and creating new opportunities for existing and future residents, within 8 growth areas across the Borough: South Kilburn, Alperton, Wembley, Burnt Oak/Colindale, Northwick Park, Church End, Neasden and Staples Corner. All are – or will – experience transformation through the development opportunities available.
Church End and Neasden in particular offer new opportunities which are being set out in masterplan Supplementary Planning Documents (SPDs). We are working with partners to secure infrastructure improvements including a new station in Neasden for the proposed West London Orbital.
Our Inclusive Growth Strategy (2019-2040), along with the Borough Plan and other Council strategies, aim to tackle inequality, and include actions which seek to empower local people and encourage community cohesion, whilst supporting economic growth in the borough.
Brent was London Borough of Culture and won Council of the Year in 2020.
The Council is aiming to deliver 5,700 new affordable homes over the five-year period (2019 – 2028), at least 1,700 of which will be through the New Council Homes Programme.
Brent is projected to reveive the largest New Homes bonus payment in the country for 2023-2024 totalling £7,913,116.
To find out more about Brent investment opportunities, visit the borough's Investment Prospectus 2024.
Population projections 2021 339,800
Population projections 2050 416,451
London plan new homes (ten-year target) 23,500
Building council homes for Londoners (four-year programme) 817
Alice Lester, Director Regeneration, Growth and Employment
“Brent is one of the most diverse boroughs in England. From the Shri Swaminarayan Mandir in Neasden, to the iconic Wembley Stadium arch, Brent is filled with multi-cultural landmarks and diverse populations. This rich diversity is part of what makes Brent such a great place to live, work and visit. We have ambitious growth targets set out in our new Local Plan, which will see significant investment in new homes and community facilities across the borough. We are building new council homes for residents and supporting people and businesses to recover from the impact of the pandemic. If you can bring good quality, sustainable development to the borough, we would love to see you.”
Local Plan: Our ambitious plans for good growth are set out in the adopted Brent Local Plan 2019-2041 which will see significant investment in new homes, employment and community infrastructure across 8 Growth Areas up to 2041.
Business Growth: our masterplan SPDs explore how to make better use of some of our industrial areas whilst also providing new homes. Our affordable workspace strategy and economic recovery plan aim to make the Borough a leader in supporting start-ups and emerging businesses.
Employment and skills: supporting those who have been adversely impacted by the pandemic and cost of living crisis. Brent Start offers upskilling opportunities particularly focussing on growth sectors, including a new 'Digital Skills' centre and a new ‘Green Skills' collaboration with the College of NW London.
Our employment programme and job brokerage service facilitate dedicated and targeted employment support, and works with employers to help match their employment needs to our residents. Brent Start hosts an annual Jobs Fair. It is West London's biggest jobs fair-- the 2022 event attracted more than 150 employers and 6,423 job seekers.
Economic Prosperity: we are focussing on 4 themes: keeping money local, supporting High streets, improving public realm and supporting business growth.
To find out more about Brent investment opportunities, visit the borough's Investment Prospectus 2024.
