Boroughs | Brent

Brent

Map

Boroughs

Map Key

  • Investment Opportunities
  • Opportunity Areas
  • Area of Intensification
  • Central activity Zone

Town Centres

  • International or metropolitan
  • Major
  • District
  • Borough Boundary
  • Green Belt
  • Metropolitan open land / Other open spaces
  • Rail station
  • Railway track
  • Foreshore
  • Water

Investment Opportunities

  1. Neasden Stations Growth Area, NW10
  2. Church End Growth Area, NW10

Investment Opportunities

Neasden Stations Growth Area, NW10

Neasden Stations Growth Area, NW10

Neasden Stations is one of eight growth areas in Brent’s Local Plan. The area is well connected, with Neasden Jubilee Line Tube Station located inside the zone, and a planned new West London Orbital Line Overground Station. Road access is via the A406 North Circular Road.

The area is promoted for mixed use regeneration, with co-location of residential and industrial uses. 12 hectares of brownfield land will deliver at least 2,000 new homes, jobs and infrastructure, within a high quality public environment to 2035.

Investment returns will be realised through development sales and income derived from commercial and residential lettings.

PROJECT OWNER: LB Brent

DEVELOPMENT VALUE: C.£850M+

DEVELOPMENT COST: C.£725M+

PLANNING STATUS: Local Plan site allocations and NSGA Masterplan SPD

COMPLETION DATE: 2025 – 2035

Church End Growth Area, NW10

Church End Growth Area, NW10

Church End is one of eight growth areas in Brent’s Local Plan. The area is well connected with Neasden Jubilee Line and Harlesden Bakerloo Line Tube stations within walking distance, and road access via the A406 North Circular Road.

The area is promoted for mixed use regeneration, set around economic revitalisation of the local centre, and co-location of residential and industrial uses. 26 hectares of brownfield land will deliver at least 1,300 new homes, jobs and infrastructure, within an improved public realm to 2035.

Investment returns will be realised through development sales and income derived from commercial and residential lettings.

PROJECT OWNER: LB Brent

DEVELOPMENT VALUE: c.£550m+

DEVELOPMENT COST: c.£475m+

PLANNING STATUS: Local Plan site allocations and masterplan SPD to be adopted late 2022

COMPLETION DATE: 2020 – 2035

The borough is realising its vision for change and creating new opportunities for existing and future residents, within 8 growth areas across the Borough: South Kilburn, Alperton, Wembley, Burnt Oak/Colindale, Northwick Park, Church End, Neasden and Staples Corner. All are  – or will – experience transformation through the development opportunities available.

Church End and Neasden in particular offer new opportunities which are being set out in masterplan Supplementary Planning Documents (SPDs). We are working with partners to secure infrastructure improvements including a new station in Neasden for the proposed West London Orbital.

Our Inclusive Growth Strategy (2019-2040), along with the Borough Plan and other Council strategies, aim to tackle inequality, and include actions which seek to empower local people and encourage community cohesion, whilst supporting economic growth in the borough.

Brent was London Borough of Culture and won Council of the Year in 2020.

The Council is aiming to deliver 5,700 new affordable homes over the five-year period (2019 – 2028), at least 1,700 of which will be through the New Council Homes Programme

Population

Population projections 2021 328,310

Population projections 2050 416,451

Homes

London plan new homes (ten-year target) 23,500

Building council homes for Londoners (four-year programme) 817

  • Local Plan adopted February 2022 setting out new growth areas in Church End, Neasden, Northwick Park and Staples Corner
  • Wembley Park is due to become the largest single-site purpose built PRS development in the UK
  • One of the most ethnically diverse Borough’s in London

Alice Lester, Director Regeneration, Growth and Employment

Alice.lester@brent.gov.uk

“Brent is one of the most diverse boroughs in England. From the Shri Swaminarayan Mandir in Neasden, to the iconic Wembley Stadium arch, Brent is filled with multi-cultural landmarks and diverse populations. This rich diversity is part of what makes Brent such a great place to live, work and visit. We have ambitious growth targets set out in our new Local Plan, which will see significant investment in new homes and community facilities across the borough. We are building new council homes for residents and supporting people and businesses to recover from the impact of the pandemic. If you can bring good quality, sustainable development to the borough, we would love to see you.”

Cllr Muhammed Butt, Leader of Brent Council

  • Local Plan: Our ambitious plans for good growth are set out in the adopted Brent Local Plan 2019-2041 which will see significant investment in new homes, employment and community infrastructure across 8 Growth Areas up to 2041.

  • Business Growth: our masterplan SPDs explore how to make better use of some of our industrial areas whilst also providing new homes. Our affordable workspace strategy and economic recovery plan aim to make the Borough a leader in supporting start-ups and emerging businesses.

  • Employment and skills: supporting those who have been adversely impacted by the pandemic.  Brent Start offers upskilling opportunities particularly focussing on growth sectors, including a new ‘Green Skill’s collaboration with the College of NW London.

    Our employment programme and job brokerage service facilitate dedicated and targeted employment support, and works with employers to help match their employment needs to our residents.

  • Economic Prosperity: we are focussing on 4 themes: keeping money local, supporting High streets, improving public realm and supporting business growth. We’re the first London borough to create a ‘shop local’ universal commerce app - BuyBrent. The platform is helping small businesses establish an online presence and extend their reach.