Cookie Policy

Please read this Cookies Policy carefully as it explains how we use cookies, analytics and other similar technologies on our websites. It is relevant to anyone who uses our websites (https://dontmoveimprove.londonwww.nla.london,  together ‘the Sites’.

In accordance with industry standards, we may use cookies (small text files which are transferred to your browser by the Sites to identify data traffic patterns, personalise contents and support security) and other similar technologies on our Sites. You can find out more about cookies at


If you wish to adjust your cookies settings then please scroll to the bottom of the page.
 The following types of cookies are used on the Sites:

Strictly necessary cookies. 

These are cookies that are required for the operation of the Sites. They include, for example, cookies that allow us to know certain browser information, system operating system, times and durations that the Sites have been visited, connection speed data and to store your cookie preferences for our Sites.

These cookies are not shared with third parties other than our website developers as necessary for them to support and develop the Sites.

Analytical/performance cookies. 

They allow us to recognise and count the number of visitors and to see how visitors move around the Sites. This helps us to improve the way the Sites work, for example, by ensuring that users are finding what they are looking for easily. It also helps us understand which pages and services people are interested in so that we can decide how it is presented and what is offered.

None of the cookies provide any information which might disclose the identity of a specific person but they may potentially identify your operating system, your browser and your internet settings. 

You may change the storing of cookies in your browser settings at any time by selecting the function “accept no cookies”. However, disabling essential cookies may result in you no longer be able to use the entire functionality of our/other Sites. 

Google Analytics, a web analytics service provided by Google, Inc. (“Google”) also places cookies on your computer, to enable Google to provide us with activity reports relating to the Sites. Google uses this data only to provide us with information on how users use the Sites and does not associate your IP address with any other data held by Google. The information generated by Google cookies about your use of the platform (including your IP address) will be transmitted to and stored by Google on servers in the United States. You may refuse these cookies by selecting the appropriate settings on your browser, by downloading and installing the browser plug-in available under or by adjusting your settings at the bottom of the page.

Secure online payment platform provider, Stripe Payments UK Limited (Stripe), uses cookies to remember who you are and process payments without storing any card information on our servers. Stripe’s cookie policy is available at

We also use a technology service provided by Hotjar Limited (“Hotjar”). Hotjar helps us optimise our Sites and better understand our users’ experience (for example, how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. The service uses cookies and other technologies to collect data on our users’ behaviour and their devices (in particular device's IP address (captured and stored only in anonymised form), device screen size, device type (unique device identifiers), browser information and geographic location (country only). Hotjar stores this information in a pseudonymised user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link here.

You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by adjusting your settings by clicking here and scrolling down.