Investment Opportunities
Opportunity Areas
Area of Intensification
Central activity Zone
International or metropolitan
Major
District
Borough Boundary
Green Belt
Metropolitan open land / Other open spaces
Rail station
Railway track
Foreshore
Water
The entire 14.85 hectare site is allocated for a major mixed-use development including 1,000 homes, via a development brief adopted by the London Borough of Hounslow Cavalry Barracks Planning Brief. The future redevelopment of this site presents a significant opportunity to deliver new private and affordable housing, community facilities, employment space and importantly, the protection and enhancement of the listed buildings and historic environment.
PROJECT OWNER: Ministry of Defence
DEVELOPMENT COST: £600m
PLANNING STATUS: In application
Plans have been submitted for a new mixed-use development, just off the Chiswick flyover in London. Proposals include a technology cluster, designed to house 15-25 tech companies; three residential blocks with a total of 258 apartments (47 per cent of which to be affordable), retail and leisure offers. A site of approximately 1.6 hectares in size, it was once home to the Hudson Motor Company and played a key role in the industrial formation of the Great West Road, with purpose-built premises for the company established on the site in 1926.
PROJECT OWNER: Reef Group
PLANNING STATUS: In application
Hounslow stretches from Zone 2 to the Home Counties. We are home to 273,000 people, 117,000 born outside of the UK. Hounslow brings together historic houses and hi-tech start-ups, magnificent green spaces and vibrant enterprise, international trade and local talent. We’re a place of contrasts. Hogarth’s House and Heathrow’s hinterland. Brentford FC and Bedfont Lakes. Sky TV and Syon Park.
Hounslow is proud of its economic track record. Our strong business base, global HQ functions, innovative start-ups, transport infrastructure, growth sectors, ongoing housing development programme, and hardworking, skilled residents will continue to drive economic performance. Pre- Coronavirus Hounslow was the second fastest growing economy in London with GVA of over £13bn annually.
The new Local Plan reviews for Great West Corridor (GWC), West of Borough (WoB) and associated Site Allocations will transform these Opportunity Areas and deliver 27,600 net additional jobs by 2035 (13,600 in the West of Borough OA and 14,000 in the GWC). The council is aiming to meet the a housing needs target of 27,000 additional homes within a 15-year period.
Population projections 2021 272,919
Population projections 2050 332,006
London plan new homes (ten-year target) 17,820
Building council homes for Londoners (four-year programme) 741
“We were ambitious for Hounslow before – delivering both pre-pandemic and during Covid – and were recognised as Council of the Year in 2021. We are ambitious for Hounslow now – supporting the borough’s economy, protecting those who need our help, making the case for Hounslow, and fighting against inequality and for our residents during a cost-of-living crisis. We will be ambitious for Hounslow in the future – transforming what we do and how we do it to deliver a fair, green, and more equal borough where people from all walks of life can thrive. We believe passionately in public service and the ability of the Council to be a force for good in the communities we serve. We are committed to delivering a Thriving Hounslow. A strong local economy, offering good work to well-educated, skilled local workers, offers the greatest opportunities for us all. We want to see local people flourish in a borough which is home to good-quality education, training, jobs and successful businesses and where they live in strong, prosperous communities.”
Prosperity and Place sets out the council’s approach to supporting the regeneration and economic growth of the borough. It is an important part of the Council’s toolkit for delivering our vision for an inclusive, diverse, resilient, and sustainable economy in Hounslow.
Prosperity and Place builds on the strengths and recent historic-high levels of growth seen in the borough, whilst responding to the impacts of the Covid pandemic and Brexit on our economy and residents. It articulates the part the Council can play through its services and interventions to accelerate the growth of our local businesses and economy, and the prosperity of our communities.
We know that in the past not everybody in Hounslow has been able to flourish equally, and the past two years have brought these inequalities into sharp focus. We are committed to changing this by being data driven and targeting our work to deliver better results. Core to our approach is working with and enabling our communities with the tools they need to grow.
PROSPERITY AND PLACE ADDRESSES FOUR AREAS FOR FASTEST ACTION:
These core objectives are underpinned by the Council’s commitment to intervene and invest in delivering Hounslow’s prosperity - investing in the priority projects and sites, building community wealth and inclusive growth. Prosperity and Place provides a framework for connecting with and building on work currently being carried out to develop the Council’s green economy and growth plans, advance our inclusive and enabled communities approach, and to revise our local planning context.
