Investment Opportunities
Opportunity Areas
Area of Intensification
Central activity Zone
International or metropolitan
Major
District
Borough Boundary
Green Belt
Metropolitan open land / Other open spaces
Rail station
Railway track
Foreshore
Water
East Bank is a new powerhouse for innovation, creativity and learning on Queen Elizabeth Olympic Park, bringing together world-leading partners UCL, UAL’s London College of Fashion, BBC, V&A and Sadler’s Wells in east London. As the most ambitious cultural and education district for a generation, East Bank is a visible realisation of Covid recovery and investment in east London. Retail is an important part of the placemaking function at East Bank as well as on the wider Park, and the six retail units overlooking the waterfront — in addition to the further c.2,000 sqm of flexible retail space to be provided at the Stratford Waterfront residential development — provide an invitation to local residents and visitors to explore, enjoy and make connections with East Bank.
Pudding Mill Lane — part of the Pudding Mill neighbourhood — will deliver 948 new homes (minimum of 45 per cent affordable), alongside a minimum of 30,000 sqm of employment, retail and community space, and a thriving new neighbourhood centre. Sustainability will be at the heart of the new neighbourhood, with all commercial buildings aiming for a BREEAM Excellent rating. The Employment Space will kickstart placemaking and build on the clusters of innovation and tech industries which have chosen the Park as their home. It will support the wider commercial strategy for the park and the ongoing regeneration of Stratford. The development benefits from resolution to grant outline planning consent and LLDC announced in January 2023 it was seeking a joint venture development partner to deliver the £675 million project.
The London Legacy Development Corporation is an international leader in regeneration and recovery. The London 2012 Games showed the world what this part of east London could achieve, and we see that Olympic and Paralympic legacy ambition realised with east London becoming the fastest growing part of the capital. It is now a dynamic global centre for London creating opportunities for local people and has an enviable track record on regeneration, which is admired worldwide.
As one of the best-connected parts of London, with a genuine 15-minute city proposition, Queen Elizabeth Olympic Park presents a unique and resilient offer; particularly in a post-Covid world. Through ambition and vision as well as the quality of the environment built on and around the Park, Stratford and the surrounding area can help deliver London and the UK’s economic recovery from the pandemic and the worldwide impact of the war in Ukraine.
Population projections 2021 96,219
Population projections 2050 108,946 (2036)
London plan new homes (ten-year target) 21,540
Building council homes for Londoners (four-year programme) 565
Rosanna Lawes, Executive Director of Development
RosannaLawes@londonlegacy.co.uk
“LLDC’s experience and track record as a regeneration delivery agency makes us well placed to support London’s economic recovery. That is what we are doing by developing one of the world’s largest and most ambitious culture and education districts, East Bank, which will create unique opportunities for economic growth. More widely, as a microcosm of wider London, the Park offers the space, flexibility, and location for businesses to collaborate in tackling the societal issues of tomorrow. Home to a critical mass of global names in business, education and technology, with access to a diverse, local workforce, the Park is cementing itself as an Inclusive Innovation District and urban testbed through the establishment of SHIFT.”
